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Discipline Lab Advisory Agency

A dedicated advisory pair. Not another vendor.

Discipline Lab pairs operational rigor with leadership coaching in a single fractional engagement. One partner runs the numbers and the systems. The other runs the people and the decisions. You get both, matched to how your business actually works, on a defined weekly cadence.

Founding Partners

Two operators. One accountable partnership.

Discipline Lab is a joint venture between GGenesis Strategic Solutions LLC and Curated Business Solutions LLC. Every engagement is delivered by the founding partners directly, not handed off to a junior bench.

Gigi Gierbolini-Carrabbia
Operations · Systems · Data

Gigi Gierbolini-Carrabbia

Founder of GGenesis Strategic Solutions. 25+ years in healthcare operations, claims management, and payer technology, including six years as Senior Learning Developer / Senior L&D Consultant at UCare Health Plans. Lean Six Sigma Black Belt, AHIMA Accredited Member, and Tableau Desktop Certified Professional, with hands-on AI and machine learning credentials (Google Cloud). Builds AI-driven tools and workflow automation directly into every engagement, with a track record rebuilding departments, leading multimillion-dollar claims turnarounds, and building enterprise training programs from the ground up.

Deborah Curate
Leadership · Coaching · Change

Deborah Curate

Founder of Curated Business Solutions. MHA-credentialed healthcare operations executive and accredited executive coach (EMCC/EIA, CPC), with 30+ years leading enterprise clinical performance, risk, quality, and change management programs, including a decade directing enterprise technology implementations, HealthRules claims platform migrations, care management systems, and EMR rollouts at OptumCare and Optum. PMP-certified program manager who has owned enterprise initiative portfolios worth $20M+, built the executive reporting that keeps programs funded, and designed the role-based training that makes new systems and processes actually stick. Track record turning executive strategy into on-the-ground adoption.

Areas of Expertise

End to end. Not one lane.

Between the two of us, we've worked the full corporate ladder: claims floor to C-suite, legacy platform to AI agent. That range is the point.

Claims & Payer Operations

Claims Adjudication & Resolution Coordination of Benefits (COB) Claims Platform Migration HealthRules / QNXT / FACETS / Amisys Payment Integrity EDI & Payment Mapping (834/837, 5010) Encounter Data & Reporting

Clinical & Utilization Management

Utilization Management Clinical Systems Enablement (GuidingCare) Care Management Risk Adjustment Clinical Quality & Performance Value-Based Care

Enterprise Technology & Systems

Core Platform Implementation (HealthEdge) EMR & Practice Management Enterprise Data Warehouse Pharmacy Benefit Administration (PBM) Microsoft 365 & SharePoint Migration National Virtual Care / Epic Deployment

Learning, Development & Change Enablement

Enterprise Curriculum Design Blended & Modular eLearning (Articulate) Role-Based Onboarding Change Management & Communications Instructional Design Bilingual Training (Spanish/English)

Leadership & Executive Operations

C-Suite & Executive Advisory Program & Portfolio Management (PMP) Executive Coaching (EMCC/EIA, CPC) Stakeholder & Vendor Management KPI Design & Governance Budget & ROI Modeling

AI & Automation

AI Workflow Automation (Claude AI/Code) AI/ML Foundations (Google Cloud) App Development & Deployment (Python, React) Data Dashboards & Analytics (Tableau, PowerBI) Agentic AI Strategy (Kellogg-certified)
What We Cover

Ops and leadership, matched to your shape.

Most advisory engagements are one-dimensional. You get a systems person or a leadership coach, never both working from the same weekly cadence. Discipline Lab closes that gap.

Operations & Systems

Process redesign, data and reporting cleanup, workflow automation, vendor and technology decisions. Grounded in real payer and enterprise operations experience, not theory.

AI & Technology

Hands-on AI workflow automation and app development, deployed directly into the operations side of the engagement, not just discussed in a slide. Custom tooling, data dashboards, and process automation built and shipped, not theorized.

Leadership & Decision-Making

Executive coaching for the founder or leader who is technically strong and structurally overextended, backed by 25+ years leading enterprise change management and clinical performance programs. Decision frameworks, delegation, and team leadership under real deadlines.

Health Plan & Regulated Operations

Specific depth in health plan, payer, and regulated-industry operations, including claims, encounter data, compliance-adjacent workflows, and the vendor ecosystem around them.

Selected Work

Project portfolio & documented impact.

Representative programs delivered across a combined 50+ year healthcare and enterprise career, core platform migration, claims transformation, learning enablement, and AI systems, with quantified benefit where available.

$66.45M+
Combined Documented Impact
50+
Years Combined Experience
90+
Data Interfaces Integrated
50
States, Virtual Care Rollout
11+
Markets & Regions Led
2
Managing Partners, 1 Cadence

Claims Operations, Recovery & Payment Integrity

Gigi · Affinity Health Plan
Claims Backlog Turnaround73K → 13K claims

Reduced 73,000+ claims aged 90+ days to 13,000 under 30 days in six months; achieved 99% payment processing within 20 days, later held at 15-day averages.

Gigi · Affinity Health Plan
COB Optimization$2.5M / 6.1 ROI

Led coordination-of-benefits optimization generating $2.5M in savings at a 6.1 return on investment; modernized the digital workplace, cutting labor utilization 35% monthly.

Deb · OptumCare / Optum EC&S
COB WOW$6M+ / 2 yrs

Delivered Coordination of Benefits enhancements improving quality, production, and NPS, expanding coverage tracking into behavioral health; a companion effort added ~$1M across 150 projects.

Deb · Optum EC&S
Centralized Exclusion Management$1.3M/yr

Delivered a low-upkeep, non-IT-dependent exclusion-filter solution on budget and deadline, lowering cost per filter and reducing provider abrasion.

Deb · Optum EC&S
Enhanced Routing & Work Prioritization$4.8M

Built an analytics-based routing system directing work to specialized teams via business rules with automated assignment, retiring the legacy work-assignment tool.

Deb · Optum EC&S
Post-Pay Facility TransformationTPR 14% / 27%

Partnering with clinical operations, raised facility audit True Positive Rate to 14% (E&I) and 27% (M&R) and sustained it against a fixed transformation benchmark.

Core Platform Implementation & Migration

Gigi · Elderplan / MJHS
MHS → HealthRules UAT LeadFull conversion

Led operational transition from legacy MHS to HealthRules as UAT Lead; stabilized the claims system via SQL crosswalk validation, regression testing, and defect triage.

Gigi · UCare Health Plans
GuidingCare CBH Eligibility TransformationEnterprise-wide

Led training analysis and enablement for a major clinical-systems eligibility transformation, translating complex eligibility logic and configuration changes into role-based operational guidance.

Deb · Optum EC&S
HealthEdge Claims & Care ManagementCore platform

Replaced legacy claims processing with a configurable, rules-driven platform, improving auto-adjudication and cutting manual touches without IT dependency.

Deb · Optum EC&S
ProHealth NY EMR Migration$4M capital

Led an acquisition integration that absorbed a mid-course GE to Allscripts pivot enterprise-wide via a structured ten-step methodology, retiring the legacy system.

Deb · Optum EC&S
National Virtual Care (Epic)50 states

Directed Optum Virtual Care within the national Epic instance across all 50 states, expanding to Primary Care and Behavioral Health for the NavigateNOW / Virtual Primary Care launch.

Deb · Elderplan / MJHS
Enterprise Data & Payer Platform Migration90+ interfaces

Integrated five core source systems into an enterprise data warehouse, operational data store, and clinical-ops store, with RAPS/encounter and ICD-10 feeds.

Learning, Development & Enterprise Enablement

Gigi · UCare Health Plans
Enterprise Digital Enablement Hubs6 yrs embedded

Architected the L&D Communications Site, Change in Motion, and Provider Network ServiceNow Center; designed enterprise onboarding and blended-learning curriculum for HealthRules and GuidingCare across claims, configuration, provider network, and clinical operations.

Gigi · Affinity Health Plan
Claims Training, Quality Audit & Coding TeamsBuilt from zero

Created three functional teams from the ground up and directed 60+ staff across Claims, Appeals, Correspondence, Account Management, Coding, and Quality.

Gigi · Zelis Healthcare
Appeals & Call Center Hybrid Training96% savings rate

Designed hybrid training for appeals and call-center teams and implemented the organization's first full appeals/call-center SOP structure, improving accuracy and communication.

Deb · OptumCare
Provider Engagement SWAT Program11 states

Launched a peer-to-peer physician engagement model off a CMS risk-model shift, trained 95% of regional Practice Performance Managers, and drove a 20% immediate engagement lift.

AI & Technology (Current, GGenesis)

Gigi · GGenesis Strategic Solutions
CaliberSuite™USPTO-filed

AI-powered Executive Advisor SaaS platform (USPTO Class 042, Serial #99883010), built on the proprietary Cost-to-Revenue Method™.

Gigi · GGenesis Strategic Solutions
Talvori™Multi-tenant SaaS

Architected a multi-tenant operations platform for small businesses, replacing point-solution sprawl with one operating system.

Gigi · GGenesis Strategic Solutions
PastDue Academy3 simulators

Built the Healthcare Revenue Cycle Training Platform, featuring proprietary simulator environments (RevCycleSim, ClaimsLab Pro, PayerSim Pro) for hands-on medical billing and payer-operations training.

Gigi & Deb · Discipline Lab Advisory
Proprietary Methodologies3 frameworks

Cost-to-Revenue Method™, Operational Translation Sprint™, and Change Impact Crosswalk™, the frameworks underlying every Discipline Lab Advisory engagement.

How It Works

A defined cadence, not an open-ended retainer.

01

Fit call

30 minutes. We learn your operation, your bottleneck, and what you've already tried. We tell you honestly whether this is the right engagement.

02

Scope and cadence set together

Defined weekly working sessions, clear deliverables, and a shared operating rhythm. Fractional retainer or project-scoped, matched to what the work actually requires.

03

Ongoing delivery

Both partners stay engaged for the life of the work. Structured deliverables land on schedule. No consulting theater, no decks for the sake of decks.

The Approach

One accountable framework across both disciplines.

Every Discipline Lab engagement draws on the same underlying approach GGenesis and Curate use in their own practices, applied jointly rather than in isolation, so the operational side and the leadership side move on the same clock instead of two separate tracks.

Ready to Talk

Bring your operation. We'll tell you honestly if this is the right fit.

30 minutes, no pitch deck. If Discipline Lab isn't the right engagement for where you are, we'll say so and point you somewhere better.

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