A Wellington, Florida construction and renovation firm walked in with a HouseCall Pro export, a pair of business cards, and a plan. GGenesis walked them out with a full operating platform.
AIDA Pro Services Inc is a two-owner residential and commercial construction firm serving Wellington, West Palm Beach, and the surrounding South Florida corridor. The owners, Juan Carlos Courtois and Aida Rohena, run the field work themselves. They have the trade skills. What they did not have was the operating layer.
Their leads were scattered across text messages and voicemails. Estimates went out as printed PDFs with no way for clients to accept or decline online. Invoicing was manual. Their web presence was a broken Wix draft. Their Google Business Profile was unverified after three rejected attempts. They had no bilingual pages despite serving a heavily Spanish-speaking client base in South Florida. And the pricing they quoted per job type lived in Juan Carlos's head, not on paper.
The client's goal was clean: build the operating brand fast enough to book work by Q3. They were not looking for a rebrand deck. They were looking for the moving parts of a small business, actually assembled, actually connected, actually generating quotes.
This engagement ran on the Operational Translation Sprint™: a defined-scope, defined-deliverable build that translates a founder's operational intent into working systems. Not a discovery deck. Not a "here's what you should do" report. The actual systems, deployed and integrated, in one sprint.
We built a two-owner luxury brand website from scratch, hosted on Netlify with full compliance to our SEO Design Framework. Hero video, real project photography (kitchen renovation, commercial buildout, apartment turnovers), Services Playbook, contact flows, and Google Analytics wired end-to-end. Bilingual coverage in English and Spanish, because the Wellington market demands it.
Residential contractors leave money on the table when they treat commercial the same as home renovations. Commercial buyers want different proof: portfolio depth, HOA references, apartment turnover volume, verified vendor status. We built a dedicated /commercial/ landing page in both English and Spanish, with its own hero video (an ACKWEST commercial buildout walkthrough), a "Our Work" portfolio, and a NetVendor verified badge. This vertical alone changed how the business could be pitched to property managers and HOA boards.
Three failed verification attempts had left the business invisible on Google Maps for months. GGenesis walked the fourth attempt through completion, coordinating photo submissions, address verification, and service category selection. The profile went live and immediately started appearing for local searches.
The client was already using HouseCall Pro for scheduling but had never exported the data. GGenesis pulled the full CRM export and rebuilt it into a structured database with automation columns: Client_360, Pipeline_Dashboard, AR_Aging, and a Services_Playbook tab that priced every job type from a shared source of truth. No more per-quote math on Juan Carlos's phone.
Off-the-shelf invoicing tools force construction subcontractors into workflows built for freelancers. AIDA Pro needed line items with unit numbers, service-book dropdowns, editable pricing, and email delivery routed through either owner's inbox depending on the client relationship. So we built one. Client + service dropdowns pulled from the CRM. Editable prices per line. Email routing by owner. Direct send from the tool.
The single biggest bottleneck was the estimate-to-approval cycle. Paper estimates sat on clients' kitchen tables for weeks. GGenesis built a lightweight estimate tool where the client receives the quote by email, opens the link on their phone, and can accept and sign, request a change, or decline directly. Each action is logged and notifies the AIDA Pro owner in real time. This alone compressed the sales cycle materially.
The existing print brochure had grammar issues and inconsistent branding. GGenesis ran a full grammar, spelling, and marketing audit and rebuilt it. We stood up Google Groups Collaborative Inboxes at hello@aidaproservices.com and bids@aidaproservices.com so leads route to both owners simultaneously and nothing falls through the cracks when one is on a job site. Email signatures with the AIDA Pro logo for both owners rolled out the same week.
Before pricing decisions were finalized, GGenesis ran a top-3 competitor analysis for the Wellington and West Palm Beach service area, plus a deep research report on NetVendor (why they charge subcontractors and what the workaround options are). This gave the owners real market data to price against, not guesses.
Two named GGenesis methodologies carried this engagement:
Most consultants would have delivered a strategy deck and disappeared. GGenesis delivered a working operating platform. Every deliverable in that list is running in production. The client can invoice a customer, send an estimate that accepts a signature, route a lead to both owners, price a new job type from the Services_Playbook, and rank on Google for the Wellington service area. Not "here's how you would do this." The actual thing, deployed.
Phase 1 deliverables landed on time and to spec. Phase 2 (extended workflow automation) is scoped and gated on the client's Q3 revenue triggers.
AIDA Pro is a case study in the small-business half of the GGenesis practice. The healthcare and payer-operations half lives in a different set of methodologies applied to enterprise-scale platforms like HealthRules, GuidingCare, QNXT, and FACETS. Same operator, different scale.
If your operation is closer to AIDA Pro's profile (a service business, 2 to 20 employees, technical work but weak back-office, ready to buy the platform not the deck), start with a Discovery Call and describe the operation. If your operation is closer to Metropolitan Jewish Health System's profile (payer platform, claims turnaround, workforce readiness), read the HealthRules Elderplan case study for reference and then book the same call.
Either way, the pitch is the same: describe what is actually broken, and we will tell you whether GGenesis is the right fit. If we are not, we will tell you.